FIDA in-depth review in PET FAIR ASIA: Create channels for precise customization, combining professionalism and personality!

FIDA ×PET FAIR ASIA 2024

With the successful end of the PET FAIR ASIA, FIDA has once again reshaped everyone's understanding and expectations of pet travel, and won the "Annual Strength Products Brand Award" for PET FAIR ASIA 2024 with decades of intensive cultivation and achievements in the field of pet travel. As a long-term participant of PET FAIR ASIA and the inventor of the AUTOBRAKE retractable dog leash, FIDA has not only witnessed the changes in the industry, but has always been at the forefront of meeting customer needs. At PET FAIR ASIA 2024, FIDA continues to deepen its small-batch customized product services, create channels for precise customization, and brings a series of new products, aiming to bring a safer, more comfortable, and more personalized travel experience to pet families around the world.

PFA 2024

FIDA booth continues with the distinctive main color of yellow and black, which not only highlights the brand’s safety expertise and warning significance, but also conveys FIDA’s firm commitment to “build a safe world for pets and pet families.”

Stepping into its well-designed booth, the first thing that catches the eye is the display area of ​AUTOBRAKE SERIES. Here, the AUTOBRAKE retractable dog leash, as a necessary "safety belt" for dogs when traveling, has been given special attention, which also reflects FIDA's deep understanding of pet safety.

The anti-explosion function of the Autobrake retractable dog leash can effectively reduce the impact pulling force by 70%. Whether it is a dog that suddenly rushes out or an emergency braking situation, it can respond quickly to protect the dog's neck and the owner's arms from injury. .

01.beyond tradition

Defining new standards for pet travel

At the PET FAIR ASIA, FIDA brought a number of new products that can meet the needs of different domestic and overseas markets. Among them, the debut "Pocket Series" mini retractable leash is specially designed for cats and small dogs. This type of portable leash is as light as 125g and is as small and exquisite as a fashion accessory tailored for pets. It not only provides a dual guarantee of freedom and safety, but also reduces the burden on pet owners' hands.

In response to overseas customers' demand for long-distance traction, FIDA launched the FREER series of extra-long 9-meter traction ropes. It not only broadens the scope of dogs' activities and satisfies their desire for vast space, but also shows the infinite possibilities of FIDA in pet product innovation. The retractable dog leash is made of high-strength polyester material, which is wear-resistant and tear-resistant, ensuring that it remains stable and reliable when the dog is running. Meanwhile, the one-button control feature makes the operation more convenient, making everyone more comfortable when traveling.

02.Deep customization

Meet every unique need

At the same time, FIDA is also making continuous breakthroughs in precise customization services. By providing diversified personalized customization options, covering the cultural and creative products and gift markets, it creates unique brand identities for customers, ensuring that they can reach target customer groups and achieve A win-win situation for the brand and the market.

LOOK LEASH and JFA series suits are the embodiment of this concept. They have rich color matching, graphics and LOGO design services, and promise to quickly produce samples within 7 days, ensuring that customers can get products that meet their needs in the shortest possible time to help brand promotion.

03.Professional customization

Join hands to create a new ecosystem for the pet industry

With 33 years of industry experience and technology accumulation, FIDA provides professional customized solutions to customers around the world. We know that each partner brand carries a unique brand concept and market vision, so we strive for excellence in every aspect from product design, material selection to production and manufacturing. So far, we have served more than 200 brands around the world, and our products are exported to more than 110 countries and regions, winning widespread trust and praise.

At PET FAIR ASIA 2024, FIDA not only displayed its latest product achievements, but also showed its precise grasp of customer needs and attentive service through channel customized services. Here, every innovation is an exploration of the future, and every customization is a respect for individuality. In the future, with a more forward-looking vision and more professional services, we’ll create more happy, safe and harmonious lifestyles for pets and their owners.