The pronunciation of FIDA comes from the sound of  Autobrake retractable leash; 
It's a voice of innovation, a voice of quality, and a voice of love for your pet family.
Whether it is the name, or the product, our inspiration comes from life.  
Simple pronunciation composition, so that babe can pronounce. 

FIDA Global is defined as a one in all& full-category pet family brand,
featuring fashion look, cost-effective pet supplies. 
It starts with the trip scene of the core  product—Autobrake leash, and expand the category accordingly, covering every aspect of pet life.